Belly arrived in Hossegor with a shaping bay and a point of view. Three decades later, that point of view became a brand, a store, and a community. Bell Surf doesn't follow trends, it shapes them.
From the early days of Euroglass in 1990 to the evolution of Bell Surf, Stephen Bell has woven together French design sensibility, Italian craftsmanship, and Australian surf heritage into something entirely unique. The connection to surfers like Kelly Slater and the global surf community runs deep, this isn't just retail, it's a living archive of surf culture.
