CRAFTED FOR SURFERS. DESIGNED FOR LIFE.
At BELL, we unite French elegance, Italian craftsmanship, and Australian coolness. Our DNA is rooted in decades of surfboard manufacturing, innovation, and a passion for connecting with our community. Stephen Bell’s unmatched expertise and ability to unlock the potential in people—whether athletes, shapers, or the next generation—has shaped every facet of the BELL brand. Every product is designed with purpose—to help you make the next move.
BEST SELLING SURFBOARDS
Shop our range of premium surfboards for all levels.
PREMIUM SURF ACCESSORIES
Shop our range of premium surf gear for all your adventures.
WHAT OUR CUSTOMERS SAY
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PRECISION CRAFTED. PERFORMANCE DRIVEN
BELL TECHNOLOGIES
BELL Technologies: advanced materials and cutting-edge construction engineered for speed, precision, and progression.
PHIL GRACE COLLECTION
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BRADLEY SURFBOARDS
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UNLEASHING TALENT
BELL supports fearless waterpeople, stylish longboarders, and world-class competitors like Leonardo Fioravanti, Zoe Gronspiron, and Gearoid McDaid. Each athlete embodies the spirit of 'Making the Next Move,' inspired by Stephen Bell’s ability to guide and nurture talent. Belly’s legacy in shaping not just boards but careers—like those of Kelly Slater and Kanoa Igarashi—is a testament to his role as a catalyst for greatness.
MORE THAN A STORE — A COMMUNITY HUB.
The BELL Store is a place where surf culture comes to life. From holistic fitness classes to local events, we aim to build a vibrant hub for surfers and adventurers. Stephen Bell’s philosophy of creating connections extends beyond products—it's about building a community that thrives together. Our 'Store in Store' concept brings this experience to retailers across Europe.
