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Euroglass is now BELL — same roots, new chapter. We're here to help you make the next move.

WE EXIST TO HELP YOU MAKE THE NEXT MOVE

Bell is a surfboard technology and surf hardware brand that creates considered, contemporary and always evolving products that sit a the center of a performance-driven mindset. Explore Now

MAKING THE NEXT MOVE — SURF, STYLE, COMMUNITY.

From surfboards to apparel, BELL creates for modern adventurers seeking perfection and connection. Out Story

Engineered in France and Australia for ultimate performance.

SURFBOARDS

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Essential gear for every surf journey.

SURF ACCESSORIES

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Inspired by coastal living, perfect for everyday adventures.

APPAREL

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Warm, durable, flexible — built to last.

WETSUITS

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CRAFTED FOR SURFERS. DESIGNED FOR LIFE.

At BELL, we unite French elegance, Italian craftsmanship, and Australian coolness. Our DNA is rooted in decades of surfboard manufacturing, innovation, and a passion for connecting with our community. Stephen Bell’s unmatched expertise and ability to unlock the potential in people—whether athletes, shapers, or the next generation—has shaped every facet of the BELL brand. Every product is designed with purpose—to help you make the next move.

Our Mission

Durable Products

Built to reduce waste and endure over time.

The Cave

Second-hand marketplace for products.

Bell Care

Warranty and insurance program for product longevity.

The history of BellMAKE THE NEXT MOVE

PREMIUM SURF ACCESSORIES

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Christiaan Bradley Fin Prohex
Christiaan Bradley Fin Prohex | Fins | Christiaan Bradley | prd85305-1
Christiaan Bradley Fin Prohex €89.00
Creatures Leash PRO
Creatures Leash PRO | Leash | Creatures | prd85583
Creatures Leash PRO | Leash | Creatures | prd85583
Creatures Leash PRO From €41.00
FCS Traction T-3 Pin Eco
FCS Traction T-3 Pin Eco
FCS Traction T-3 Pin Eco
FCS Traction T-3 Pin Eco €47.00
FCS FCS II Fins Connect PG
FCS FCS II Fins Connect PG | Fins | FCS | prd85216
FCS FCS II Fins Connect PG | Fins | FCS | prd85216
FCS FCS II Fins Connect PG €85.00
Glide with Style, Carve with Confidence.

DISCOVER THE PERFECT LONGBOARD

From classic cruisers to high-performance shapes, BELL longboards are crafted for effortless flow, stability, and style. Whether you're cross-stepping or charging, find a board that matches your rhythm. SHOP NOW

UNLEASHING TALENT

BELL supports fearless waterpeople, stylish longboarders, and world-class competitors like Leonardo Fioravanti, Zoe Gronspiron, and Gearoid McDaid. Each athlete embodies the spirit of 'Making the Next Move,' inspired by Stephen Bell’s ability to guide and nurture talent. Belly’s legacy in shaping not just boards but careers—like those of Kelly Slater and Kanoa Igarashi—is a testament to his role as a catalyst for greatness.

Discover our athletes
"At BELL, everything is evolving, progressing—innovation is in our DNA."

Leonardo Fioravanti, World Tour Surfer

"I always had the vision of doing something better, something unique, a Formula One factory, something durable and high quality."

Stephen Bell, Founder of BELL

CRAFTED BY THE MASTERS, LED BY A VISIONARY.

At BELL, the CRAFTED. Program brings together the expertise of resident and non-resident shapers, blending tradition with innovation.

Our resident shapers, Bradley and Grace, shape daily in our state-of-the-art Hossegor facility, ensuring precision and craftsmanship at every step.

Our non-resident shapers, Mark Richards and Sharpeye, collaborate with BELL to push
the boundaries of high-performance surfboard design.

Guided by Stephen Bell (Belly), whose vision has shaped generations of surfers, the CRAFTED program delivers boards built for performance, progression, and excellence.

DISCOVER OUR SHAPERS

MORE THAN A STORE — A COMMUNITY HUB.

The BELL Store is a place where surf culture comes to life. From holistic fitness classes to local events, we aim to build a vibrant hub for surfers and adventurers. Stephen Bell’s philosophy of creating connections extends beyond products—it's about building a community that thrives together. Our 'Store in Store' concept brings this experience to retailers across Europe.

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Make the next move

BE PART OF THE MOVEMENT

Gear up with BELL. Join our story. SHOP NOW